Core Systems
The Operating System
View full OS →
Zeal 3.0
The full Operating System
Same passion and imagination. More resources. More discipline. More clarity. Better ways of working.
Culture
Values, tenets & three rules
The roots of everything we do. Unseen but essential.
Structure
How we're organised
Six departments. Clear ownership. Projects where integration happens.
Projects
Project management standards
Discovery → Development → Pre-Production → Delivery → Debrief.
Systems
How our tools work together
Monday.com, CurrentRMS, TeamTrack, Teams — each owns a layer.
Project lifecycle
Phase 1
Discovery
→
Phase 2
Development
→
Phase 3
Pre-Production
→
Phase 4
Delivery
→
Phase 5
Debrief
A project should only move to the next phase when the intent of the current phase has genuinely been met.
Departments
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Projects
Delivery, coordination, accountability. PMs own outcomes.
Creative
Vision, narrative, design, visual content. Protecting creative intent.
Technical
Feasibility, technical design, paperwork. Making ideas work.
Operations
Warehouse, equipment, logistics, H&S, IT. The engine room.
Administration
HR, accounts, compliance. The business behind the scenes.
Branding & Marketing
Brand, comms, storytelling. How we're perceived and remembered.